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?r> Home |?���act Us?act UsFree Re?���ces | ?oduction to HTML Email?an>

P?uiz ?hot!?an>

? align="?">You've g?o send an HTML email to a list of cl?s and have it display correctly across a spe?m of email clien?hich include?look, web-based, frame-based?? to be Netscape ?atible, Eudora-friendly,?us N? accessible...

? do you do?*?pan>

[Editor's note: If???ay &?;What do? do?" a second time in ? head in?r best &?;Dennis ?er Voice"™???eally he??t.]

? align="?">So, you ? to send HTML email ?clients, prospects or newsle? subscri?. Ma?ing has descende??pon high and declare?, the small busi? client ??, and an executive in manage?? read about it.

? align="?">Well, why not? The clickthrough rate?e notice? higher on HTML email. A?? show that custo? are?s li? to ?pan ??tyle9">Subscribe?an>from HTML ema?han their text c?erparts. In my last
Tem?? email newsletter, I had 11 ???, 10 of which we?ext recipients. ??s si??pond?h more click?ough, mo??, more inqui?? information?t only if your message is in a form ? the recipient can easily view and display corre?.

The fact of the ma? is ? email HTML ?? are?t no?ual ?? web bro??ival?. This i?rther made complex by the wi?ariety of settings, preferences, sec??date?ersions, and thi???lications which make the use?perience?d to pre?.

Re?ly I've seen: ? align="?">

  • Clients try ?end <Form?; via email which terminated in a web-based email re?.
  • Redi?s which get processe?ice and break.
  • A Flash or Sh?ave piece that begin?reaming in a?tloo?eview wi? and the?art a second time wh?he email is opened. <
  • JavaSc?s blown ?t when a viewer's securi?ettings or a web?ed email client forbid it.

And these are ? a few of of my favorite occurances.

We can ?t with Micro??look and?look?? and? each wi?ender HTML.

? align="?">Outlook makes a decision whe? to use the full?sion of IE (depending on the?sion???e) o?e a "li?uot;?sion of it depending on ??? con?ration.

? align="?">Two links that can help you understa?hese differe? are? />

Ho?tlook Re?s HTML

When?ering your conte?ou need to b?are of a?ple ?otential problems.

There are ?? of ???r to send your mail.

  1. As a?tach?
  2. As an embedded ??
  3. As Raw HTML (consult you individual ema??am)
  4. Through a th??plication like bC?? Traffic Bui? or a ro??tem such as Xchange - e?aging
? align="?" class="mai?">

When you enter ? HTML in?our appl?ion,??o ne?o be awa?henever you ?he following: ? align="?">

  • ?ting and?ting from a WebP?.
  • Using a ??ly mailed document as the basis for ? code.

Cutting and Pasting from a Web page.

There are a number of?s you can get HTML code from an ?ting document wi??ing an HTML ?or.

?gn="?">You can "vi?ourc?ot; and ? the code to the clipboard; you can create a?y wi?he &???" command; ?ou c??o se? the cod??he body ?he document and ?ing it into ?her program.

You may wa?o include a <BASE> tag in ? HTML email ?our recipient's ?ser ?s how to??et document relative links.

? align="?">The BASE ele? allows glob??ence information to ?et. Use ?he HREF ???ovides a?e ad?s for in?reting a??ive URL references in a ?? when the document is read out of co?t. The TARGE?tribute specifies a global frame?tination name to be used? page activation cha? (in links, forms and image ?.)

Example?pan>

<BASE HRE?uot;??ww.florentin?ign.com&?; TARGET?ot;_top&??;

This may ??r mailings, however ?ouldommend an ab?te URL for each ?our links.

?ing and ?ing from a Micro? Office Product.?an>

? align="?">?ou cut a?astem Mi?oft Word, there is a?s a chan?hat some??ing will??ry over into HTML ve?ell. Thi??t often seen in the case of Auto??ing, when MS?d co?ts common ke????mbols. -?uot;", ?y; and a?t of others. These are called Wi?s Charac?, an?e not in?rete???owser.

Word ?esen?hese ASCI charac? as numeric ??hich a b?er cannot un?tand.

This is wh? is ? to alwa?ork ?ext mode??e your document as a??t document and lose all formatting b??ansferring it to?r HTML email.

An excellent Text ?or f?????tPad, which will all???ecify which code?? should use and save?r document as. B?are ??ely ?ing ? code into TextPad or saving?r document in MS???ext ?? is good enough.

You may experien?roblems when???use code that has already been maile? the?is f?our new mailing. Thi??t often seen?h co?hat has been rendered through a web-base?owser th??ish ?se again. Ma?eb-based email clients and image?ting companies, such as ?cape?Mail or Akamai, will?e their own redi?ion and unti?hich wil?eak ? links if yo?y to send them a link which has already been pro?ed by their ?em once before.

? align="?">So, ??ut, do n??o redirect a redirect. This ?rue for ? own redirects as well.

? align="?">Since these ?ems assi?hese redirec?o any HTML link ? it can disc?? is often be? to avoi?ing "named anchors&?? well. A named anchor, o?uot;? anchor&?? a link ? tak??o anothe?ot in the same document.

<A Name=&?;foo">

If a redi??s placed on a named anchor, ?ill ? likely either break or ?n a new ?ser wind?ith ?edictable re?s. From a ma?ing dpoint, ?our emai? so long that you fe?ou need ?se named anc?, maybe you ?ld consider ?ing.

#foo < ? align="?">?'s it for some of the ba?, so?'s move ?o:

NEXT! Unn?? Ele?? /> in HTML Email.


? align="?">Th? Gra? is the chie?uot;?-ha-?uot; of ?entine
Desig?oup. He also??, consults, and
???s many of the co?cial HTML mailin??eceive.

Florentine Design Group is a coalition of web
?igners, mark?s, a?ts, anim????ce Template Prod?? Web & Graphic Design.Visit them at See their CD-ROM??s ca?ork
at:

Proposal Kit! Web & Graphic?ign ?? & Proposal
Resource:
???roposalkit.com/info.php
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